Home Staging.. It matters!

By: Tracy Hennekam

Home Staging.. It matters!

Tags: #stagingforrealestate #sellwithtracy #sellwithtracydotcom #kawarthalakesrealestate #royaletownandcountryrealty #isellrealestateinthekawarthalakes

Let's talk about STAGING.

My goal is to take the fear away from it.  It's not hard, and it's not always expensive.
A professionally staged home can add tens of thousands of dollars to the sale price of your house or condo.  90% of people can not visualize a house beyond what they can see.  Homes that Buyers can picture themselves moving right into sell faster and for more money.  It's a proven fact.  
Fact:  A survey of 1000 real estate professionals nationwide found home staging can average a 568% return on investment.
Fact: Most Buyers only take 6-10 minutes to tour a listing. 
Fact:  87% of consumers agree "Home Presentation made a difference in most sales"
Fact: Buyers have less to chip away at when writing their offer for a staged property.  Staging highlights the property's features and benefits of living there.. for the future buyer (not the current owner); the new buyer needs help in visualizing how they would live in the home, NOT how you live. 
Fact:  Better looking "staged" photo's will attract more buyers to your home.  
Staging has a direct impact on the way real estate is being sold today.  As your agent, I know what impact a staged property has on a buyer when they view it.  We know that the seller controls the condition of a property when it goes to market, how it stands among the competition, now the buyer views it and the lifestyle it represents.  While some buyers are only looking for a bargain, most are looking for a home, and a qualified stager will set the stage for the buyer who is most likely to purchase so they can envision their life in their "dream home".
Staging goals are to make Buyers fall madly in love with your home.  A Stager may use your current furniture and style as the canvas, or completely reimagine your space to make it show it's abolste best.  
WHAT to Expect:
Step 1 - The Consultation
The staging consultation can take up to an hour and includes a complete evaluation of your home. The written report includes a room by room analysis with a detailed task list for you, the Seller, a staging plan.
Step 2 - Home Preparations
Sometimes a home requires a little extra love to get ready for sale.  I can help spearhead coordinating a crew to help you prepare your home.  Your role in getting prepared may look like this:
 - decluttering and depersonalizing your space.
 - packing and storing unneeded items off site - or the garage, or storage space in the basement.
 - tending to the front and backyards
 - washing the windows
 - repairs and renovations
I know plumbers, electricians, cleaning people, painters. . you name it, and I probably have a guy or gal  for it.
Step 3 - Staging Day
Staging normally takes place 1-2 days before your property is listed for sale and it can take anywhere from 1 hour to 3 hours.
It usually includes - rearranging your existing furniture to optimize the use and flow of each room.  
 - Adding and subtracting furniture, art and accessories
 - Enhancing your current lighting
 - Linens and bath accessories
 - Flowers or greenery
 - Cleaning. 
It is usually best if you are not home staging day.. though you will   love coming home to the results!
Step 4 - The De-Staging
Once your home is sold our team returns to your home to de-stage, so you can go back to living normally.

- photo compliments of zillow-